Industries · Kitchen & Bath
Websites and marketing for kitchen and bath showrooms.
Riversouth builds websites and runs marketing for kitchen and bath showrooms, remodelers, and dealers across the United States. Showroom traffic is declining because customers research online first. The businesses that capture that online research are the ones that fill their project pipeline.
The problem
Four challenges kitchen and bath showrooms face online.
Showroom traffic is declining
Riversouth works with kitchen and bath businesses that used to rely on walk-in traffic. That model is fading. Customers now spend hours researching kitchens and bathrooms online before they visit a single showroom. If your business does not have a strong online presence, those customers never make it to your door.
Customers research online first
Riversouth sees the data: homeowners researching a kitchen or bath remodel spend weeks browsing online before contacting a showroom. They compare styles, read reviews, and narrow their choices. A showroom with no product catalog on its website loses those customers to one that has it.
Multi-vendor catalog management
Riversouth understands that kitchen and bath showrooms carry products from many vendors — Cambria, Canyon Creek, Fabuwood, Kohler, MSI, Arizona Tile, and more. Displaying all of those products on a website in a way that is searchable and useful is a real technical challenge. Most kitchen and bath websites just list brand logos. That is not enough to capture online research traffic.
Competing with big-box retailers
Riversouth helps kitchen and bath showrooms compete with Home Depot, Lowe's, and online-only retailers. Big-box stores have massive marketing budgets, but they cannot offer the personal service and expertise of an independent showroom. Local SEO gives your showroom an advantage in your own area — when a customer searches "kitchen showroom near me," your business can outrank the big-box chains locally.
The solution
How Riversouth helps kitchen and bath businesses grow.
Riversouth builds a professional website for your kitchen and bath business and runs the marketing that brings customers to it. Here is what that includes.
A website that captures online research
Riversouth builds your site to rank for the searches that kitchen and bath customers use: "kitchen remodel showroom [your city]," "quartz countertops near me," "bathroom vanity showroom [your city]." Every page targets the right keywords with the right content. The goal is for your website to be the first thing customers find when they start researching their project.
Vendor product browser
Riversouth builds a custom vendor product browser on the Intelligence tier that turns your website into a digital showroom. Customers can browse cabinets, countertops, tile, sinks, faucets, and hardware from your vendor catalogs. They filter by brand, material, color, style, and price range. Each product has a detail page with images, specifications, and a quote request form. View full pricing and features.
Google Business Profile and local SEO
Riversouth optimizes your Google Business Profile with the right categories, photos of your showroom and completed projects, and a description that matches what customers search for. Combined with on-page SEO and local citations, this puts your showroom in the Google Map Pack — the top three local results that get the majority of clicks.
Google Ads for kitchen and bath keywords
Riversouth manages Google Ads campaigns targeting customers searching for kitchen and bath services in your area. Your ads appear for searches like "kitchen remodel," "bathroom renovation," and "countertop installation" in your service area. You pay Google directly — Riversouth charges no markup on ad spend.
Compare your options
Riversouth vs. typical options for kitchen and bath businesses.
| Feature | Riversouth | Local agency | DIY builder |
|---|---|---|---|
| Monthly cost | $399 – $1,999 | $1,500 – $5,000 | $16 – $50 |
| Setup fee | $0 | $3,000 – $15,000 | $0 |
| Custom design | Yes | Yes | Templates only |
| Vendor product browser | Available (Intelligence) | Custom quote, $10,000+ | Not available |
| Local SEO | Included | $500 – $2,000/mo extra | Not included |
| Google Ads management | Included (Growth+) | $500 – $1,500/mo extra | Not available |
| Time to launch | 7 days (Spark/Growth) | 6 – 12 weeks | Self-service |
| Ongoing support | Included | Hourly billing | Forums/chat |
| Money-back guarantee | 30 days | Rarely | Varies |
See how Riversouth compares for flooring businesses as well.
FAQ
Common questions from kitchen and bath businesses.
How does Riversouth help kitchen and bath showrooms get more foot traffic?+
Riversouth builds websites that rank in local search results for terms customers actually use — "kitchen showroom near me," "bathroom remodel [city]," "quartz countertops [city]." When your website shows up on the first page of Google, more people discover your showroom and walk through the door. Riversouth also manages your Google Business Profile so you appear in the Map Pack results.
Can customers browse my vendor products on the website?+
Yes. Riversouth builds a custom vendor product browser on the Intelligence tier that lets customers browse cabinets, countertops, sinks, faucets, and tile from your vendor catalogs. They can filter by brand, material, color, and style. Each product has a detail page with images, specifications, and a quote request form. This means customers arrive at your showroom having already narrowed their choices.
Which vendors does the product browser support?+
Riversouth integrates with vendor catalogs from brands commonly carried by kitchen and bath showrooms — Cambria, MSI, Canyon Creek, Fabuwood, Medallion, Arizona Tile, Kohler, and many others. Riversouth uses the product images and data from your vendor relationships, so your online catalog matches what you actually sell.
Do I need to provide my own project photos?+
For the main website, you provide photos of your showroom and completed kitchen and bath projects. Riversouth does not shoot photos or video because the company operates fully remote. If you do not have professional photos, Riversouth can use stock imagery. For the vendor product browser, product images come from your vendor catalogs.
How much does a kitchen and bath business website cost?+
Riversouth offers three tiers: Spark at $399/mo for a professional website with local SEO, Growth at $799/mo with Google Ads and social media management, and Intelligence at $1,999/mo with a custom vendor product browser for showroom businesses. No setup fees. Thirty-day money-back guarantee.
How is Riversouth different from a local marketing agency?+
Riversouth is a productized service with published prices, no setup fees, and a thirty-day money-back guarantee. A local agency typically charges $3,000 to $15,000 for the initial build and $1,500 to $5,000 per month for ongoing work — often without transparent pricing. Riversouth includes the website build, hosting, SEO, and ongoing management in a single monthly price. See the full comparison on the flooring page or visit the services page for details.
Bring your showroom online.
Riversouth builds kitchen and bath websites in seven days. From $399/mo with no setup fee.