Industries · Contractors
Websites and marketing for home service contractors.
Riversouth builds websites and runs marketing for general contractors, remodelers, and home service professionals across the United States. Word-of-mouth used to be enough. It is not anymore. Homeowners Google before they call, and if your business does not show up, the contractor down the street gets the job instead.
The problem
Three challenges every contractor faces online.
Word-of-mouth is not enough anymore
Riversouth sees the same story with contractors: twenty years of great work, a strong reputation, and a phone that rings less every year. The reason is simple. Younger homeowners do not ask their neighbors for a contractor recommendation. They search Google, read reviews, and check websites. If your online presence is a bare-bones Facebook page or an outdated website from 2015, you are invisible to the fastest-growing group of homebuyers. Riversouth builds the online presence that turns searches into phone calls.
Customers Google before they call
Riversouth knows that even when a homeowner gets a referral, they still check the contractor's website before picking up the phone. A professional website with project photos, clear service descriptions, and real reviews builds trust before the first conversation. Riversouth builds contractor websites with local SEO so you show up in the searches that matter — "general contractor near me," "kitchen remodel [your city]," "bathroom renovation [your city]."
Competing with lead-gen platforms
Riversouth helps contractors break free from HomeAdvisor, Angi, and Thumbtack. Those platforms sell your leads to three or four other contractors at the same time. You end up competing on price with people you have never met, for customers who have no loyalty to anyone. Riversouth builds your own website and your own search presence so customers find you directly. No shared leads. No per-lead fees. The customer contacts you and only you.
The solution
How Riversouth helps contractors get found online.
Riversouth builds a professional website for your contracting business and runs the marketing that makes your phone ring. Here is what that includes.
A website that ranks in local search
Riversouth builds your site to show up for the searches homeowners actually type: "contractor near me," "home remodeler [your city]," "bathroom renovation [your city]." Every page is written with the right keywords and the right technical foundation. The result is a website that Google shows to customers in your service area. See how this compares to other options for flooring businesses.
Google Business Profile that dominates the Map Pack
Riversouth sets up or optimizes your Google Business Profile with the correct contractor categories, photos of your completed projects, and a description that tells both Google and customers what you do. A complete and active profile is the single biggest factor in showing up in the Map Pack — the three local results Google shows at the top of the page. This is where most contractor leads come from.
Google Ads that target homeowners ready to hire
Riversouth manages Google Ads campaigns for contractors on the Growth tier ($799/mo, up to $1,500/mo in ad spend). Your ads target homeowners searching for specific services in your area — terms like "kitchen remodel," "general contractor," and "home renovation." You pay Google directly with no markup. Riversouth builds the campaigns, writes the ads, and optimizes them every month. See full details on our services page.
Reviews, social media, and content
Riversouth manages your online reputation on the Growth tier. That includes monitoring and responding to reviews, posting to Instagram and Facebook, writing one blog post per month, and sending one email campaign per month. For contractors, reviews are everything — Riversouth makes sure you are collecting them and responding to them consistently.
Compare your options
Riversouth vs. typical options for contractors.
| Feature | Riversouth | Lead-gen platform | DIY builder |
|---|---|---|---|
| Monthly cost | $399 – $799 | $300 – $1,000+ in lead fees | $16 – $50 |
| Setup fee | $0 | $0 | $0 |
| Exclusive leads | Yes — customers find only you | No — shared with 3-4 contractors | Yes, if they find you |
| Custom website | Yes | Basic profile page only | Templates only |
| Local SEO | Included | Not included | Not included |
| Google Business Profile | Setup + ongoing optimization | Not included | Not included |
| Google Ads management | Included (Growth) | Platform controls ad spend | Not available |
| Review management | Included (Growth) | Reviews stay on their platform | Not available |
| Time to launch | 7 days | Same day (profile only) | Self-service |
| Money-back guarantee | 30 days | No | Varies |
FAQ
Common questions from contractors.
Do contractors really need a website if they get most jobs through referrals?+
Riversouth works with contractors who built their businesses on referrals — and every one of them says the same thing: referrals are slowing down, and younger homeowners Google first. Even when a friend recommends you, the homeowner still checks your website before calling. If your website is outdated, missing, or just a Facebook page, you lose credibility before the conversation starts. A professional website does not replace referrals. It makes them more effective.
How does Riversouth help contractors compete with HomeAdvisor and Angi?+
Riversouth builds your own website so you do not have to depend on lead-generation platforms. HomeAdvisor and Angi sell the same lead to multiple contractors, which drives up your cost per job and forces you to compete on price. With a Riversouth website and local SEO, customers find you directly through Google. You own the relationship from the first click. No shared leads, no per-lead fees, no bidding wars.
Why is Google Business Profile so important for contractors?+
Riversouth optimizes your Google Business Profile because it is often the first thing a customer sees when they search for a contractor. The Map Pack — the three businesses Google shows at the top of local search results — is powered by your profile. A complete profile with the right categories, photos of your work, and recent reviews puts you in front of customers who are ready to hire. Riversouth sets up or optimizes your profile on every tier.
Which Riversouth tier is best for a general contractor?+
Most contractors start with Spark ($399/mo) or Growth ($799/mo). Spark gives you a professional website with local SEO and Google Business Profile optimization — enough to start showing up in local search. Growth adds Google Ads management, social media, blog content, review management, and email campaigns. Contractors typically do not need the Intelligence tier because they do not carry vendor product catalogs. See full pricing on the services page.
How long does it take to build a contractor website?+
Riversouth builds contractor websites in seven days on the Spark and Growth tiers. You provide photos of your completed projects and your business information. Riversouth handles everything else — design, copywriting, SEO setup, hosting, and launch. You review the site before it goes live.
What does a contractor website from Riversouth cost?+
Riversouth offers three tiers: Spark at $399/mo for a professional website with local SEO, Growth at $799/mo with Google Ads, social media, and content added. No setup fees on any tier. Month-to-month on Spark and Growth — cancel anytime. Thirty-day money-back guarantee on the first month.
Your work speaks for itself. Your website should too.
Riversouth builds contractor websites in seven days. From $399/mo with no setup fee.