Industries · Flooring
Websites and marketing for flooring businesses.
Riversouth builds websites and runs marketing for flooring retailers, showrooms, and installers across the United States. Every flooring business faces the same challenge: customers research online before they visit a showroom. If your business does not show up when they search, they walk into a competitor's door instead.
The problem
Three challenges every flooring business faces online.
Showroom visibility
Riversouth sees the same pattern with flooring businesses: a beautiful showroom that nobody can find online. Customers search "flooring store near me" and Google shows them the businesses with the best websites, not the best showrooms. If your website is outdated or missing, your showroom is invisible to every customer who starts their search on a phone.
Vendor catalog complexity
Riversouth understands that flooring businesses carry products from dozens of vendors — Shaw, Mohawk, MSI, Daltile, Armstrong, and more. Displaying that catalog on a website is hard. Most flooring websites just list brand logos. Riversouth builds a vendor product browser that lets customers actually search and filter your products by brand, material, color, and style before they visit your showroom.
Competing with big-box stores
Riversouth helps flooring businesses compete with Home Depot and Lowe's where it matters: in local search results. Big-box stores have massive SEO budgets, but they cannot beat a local business that is optimized for its own city. A properly built website with local SEO puts your business in front of customers who are searching for flooring in your area, not a warehouse an hour away.
The solution
How Riversouth helps flooring businesses get found.
Riversouth builds a professional website for your flooring business and runs the marketing that brings customers to it. Here is what that looks like in practice.
A website that ranks in local search
Riversouth builds your site to show up for the searches that matter: "flooring store near me," "hardwood floor installation [your city]," "tile showroom [your city]." Every page is written with the right keywords, the right structure, and the right technical foundation. The result is a website that Google wants to show to local customers.
Google Business Profile that converts
Riversouth sets up or optimizes your Google Business Profile with the correct categories for flooring businesses, photos of your showroom and completed projects, and a description that tells both Google and customers exactly what you offer. A complete profile means you show up in the Map Pack when customers search.
Vendor product browser for showroom businesses
Riversouth builds a custom vendor product browser for flooring businesses on the Intelligence tier. Customers can browse your full catalog online — filtered by brand, material type, color, and style. Each product has a detail page with specifications, images, and a quote request form. This turns your website into a digital extension of your showroom. See full details on our services page.
Google Ads that target flooring customers
Riversouth manages Google Ads campaigns for flooring businesses on the Growth and Intelligence tiers. Your ads target customers searching for specific flooring services in your area. You pay Google directly — no markup. Riversouth builds the campaigns, writes the ads, and optimizes them every month.
Compare your options
Riversouth vs. typical options for flooring businesses.
| Feature | Riversouth | Local agency | DIY builder |
|---|---|---|---|
| Monthly cost | $399 – $1,999 | $1,500 – $5,000 | $16 – $50 |
| Setup fee | $0 | $3,000 – $15,000 | $0 |
| Custom design | Yes | Yes | Templates only |
| Local SEO | Included | $500 – $2,000/mo extra | Not included |
| Google Ads management | Included (Growth+) | $500 – $1,500/mo extra | Not available |
| Vendor product browser | Available (Intelligence) | Custom quote, $10,000+ | Not available |
| Time to launch | 7 days (Spark/Growth) | 6 – 12 weeks | Self-service |
| Ongoing support | Included | Hourly billing | Forums/chat |
| Money-back guarantee | 30 days | Rarely | Varies |
FAQ
Common questions from flooring businesses.
How does Riversouth help flooring businesses compete with Home Depot and Lowe's online?+
Riversouth builds websites that rank in local search results for terms like "flooring store near me" and "hardwood flooring installation [city]." Big-box stores rank nationally, but local SEO gives independent flooring businesses an advantage in their own area. Riversouth optimizes your Google Business Profile, builds location-specific pages, and runs Google Ads targeting customers searching for flooring in your service area.
What is a vendor product browser?+
A vendor product browser is a custom section of your website where customers can browse products from your vendor catalogs — filtered by brand, material, color, style, and price. Riversouth builds this as part of the Intelligence tier. It lets customers research your inventory online before visiting your showroom, which means they arrive ready to buy instead of just browsing.
Do I need to provide my own product photos?+
For the vendor product browser, Riversouth uses product images and data from your vendor catalogs (Shaw, Mohawk, MSI, Daltile, and others). You do not need to photograph every product yourself. For the rest of the website, you provide photos of your showroom and completed projects, or Riversouth uses stock imagery.
How long does it take to build a flooring business website?+
A Spark or Growth website goes live in seven days. An Intelligence tier site with a vendor product browser takes three to four weeks because the product catalog integration requires more development time. Riversouth keeps you updated throughout the build.
Can Riversouth manage my Google Ads for flooring keywords?+
Yes. Google Ads management is included in the Growth tier ($799/mo, up to $1,500/mo in ad spend) and the Intelligence tier ($1,999/mo, up to $5,000/mo in ad spend). Riversouth targets flooring-specific keywords in your service area — terms like "flooring installation," "hardwood floors," and "tile showroom" — so your ad budget reaches customers who are actively shopping for flooring.
What does a flooring business website from Riversouth cost?+
Riversouth offers three tiers: Spark at $399/mo for a professional website with local SEO, Growth at $799/mo with Google Ads and social media management added, and Intelligence at $1,999/mo with a custom vendor product browser. No setup fees on any tier. Thirty-day money-back guarantee.
Your showroom deserves to be found.
Riversouth builds flooring business websites in seven days. From $399/mo with no setup fee.